all in for Innomotics
What actually happens once a corporate design is finished? It needs to be brought to life – and when the style guide is for a company the size of Innomotics, there’s plenty to tackle – and even more to get excited about.
the new design: bold
Innomotics goes all in right from the start – making a strong impression both visually and in how they communicate. The mix of Power Grey and Lime – paired with bold typography and confident messaging – really sticks in your mind.
we were on board from the start
The corporate design developed by MetaDesign for Innomotics stands out and opens up all kinds of creative opportunities. We got to explore these in detail and, working closely with MetaDesign and the Innomotics Brand Team, came up with and delivered a whole range of materials – from product hero visuals and animations to layouts, icons, web pages, presentations and awards.
hero shots
The motors and converters from Innomotics keep industries moving across the globe. So it was time to give them the spotlight with some truly epic hero shots. Using 3D models, bold perspectives and dramatic lighting, we’ve showcased the products in a way that really makes an impression.
icons
They’re much more than just details – they’re essential eye-catchers that get right to the heart of complex topics. We’ve designed a whole range of icons and we’re continually adding new ones to the collection.
brighter than ever
There are some projects you just don’t get every day. Like putting up a Christmas tree entirely in Innomotics style. The nearly six-metre Nordmann fir lit up the headquarters in Nuremberg for Christmas 2024, decked out with custom Lime decorations that made for a truly standout moment.
the web pages: informative
The web pages for Innomotics Customer Services put the service offering front and centre – visually and in the way they’re written. After all, a clear presence relies on precise language, especially when it comes down to the details.
the layouts: refined
The new design system gives you every chance to make a bold statement. We brought it to life in print materials that really leave a mark – wherever you want more than just a digital presence and choose a genuinely premium physical format.
the presentations: on point
Slides are a must. But with strong design, they really make an impact. We adapted the new look for all kinds of presentations and explored everything the new brand identity has to offer – from bold image slides to clear, well-structured content for anyone keen to dig deeper.
